Introducing Beachfront.io 2.0

beachfront-io-black-logoToday, we are proud to announce the release of Beachfront.io 2.0. The Beachfront.io Platform provides publishers with optimized video advertising for mobile apps and advertisers with access to public and private programmatic inventory. Our focus with this release is to remove obstacles often faced by advertisers and publishers with video advertising in mobile apps.

 

 

With Beachfront.io 2.0, mobile video advertising becomes fully programmatic with both public real-time bidding (RTB) and access to private marketplace and programmatic inventory. We set a goal to give our users a powerful platform that will let them take advantage of the hyper growth of RTB advertising.

 

 

BI Intelligence reported that RTB will account for over $18.2 billion or 33 percent of U.S. digital ad sales by 2018, so we put ourselves and our users in a position to capture this rapidly expanding market.

 

 

In addition to hundreds of general performance and ad serving enhancements, we are introducing many new powerful features with this release.

Easy to Use Interface

We completely revamped our interface to be cross-screen. Beachfront.io is extremely easy to use across all of your devices, so you can control and report on your revenue on-the-go. We have one of the easiest to use Campaign and Ad Management workflows out there – so whether you are a mobile game developer or an ad ops veteran, you can optimize your revenue with ease.

 

 

 

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Improved Yield Optimization (Improved Fill Rates)

Mediation allows for multiple ad sources to be used and optimized using our algorithm, which increases fill rates and increases overall revenue. Publishers can hook into multiple ad networks, exchanges, trading desks, and direct for the best overall revenue generation.

OpenRTB – Supply-side

Advertisers are now able to bid on a wide range of inventory that is only accessible through programmatic trading desks.

Enhanced Ad Targeting

Advertisers can target demographic data (Age/Gender/Categories/Hardware/Geo) and find high value traffic for their campaigns. Publishers are paid premiums for quality traffic based on demographic information.

Marketplaces (Private and Public exchanges)

The ability for publishers to setup and control private exchanges is a powerful tool for direct ad sales and allows publishers to command very high CPMs based on their own inventory. Public exchanges allow them to monetize their unsold inventory to further increase overall revenue.

Predictive Analysis and Goal Estimation

Advertisers now have a way to determine if a line item goal will be met and at what cost to them and can adjust line item metrics to meet those goals. This will give advertisers the ability to know exactly how much of their goal will be met or how much it will cost to meet their goals.

 

 

 

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Enhanced Reporting

More granular aggregations allows for both publishers and advertisers to easily track campaign performance and to see what type of inventory is being bid on. This enhanced reporting will allow publishers to know which inventory is more valuable and let advertisers find the most valuable traffic.

We are excited to finally show the world what we have been working on and welcome all advertisers and publishers to our platform. Publishers and app developers can instantly access programmatic trading desks and optimize more than 15 already integrated video ad networks, video ad exchanges, and any IAB standard VAST. New enhancements to Beachfront.io make it possible for publishers to see a lift in fill rates, CPMs, and revenues while optimizing the overall user experience through faster loading ads.












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Beachfront Builder – Now Available for Amazon Fire Phones

bf-amazon-fireHere at Beachfront Media, we take the “everywhere” part of “video everywhere” very seriously. That is why today, we are pleased to announce that Apps powered by Beachfront Builder now support the new Amazon Fire Phone.

Beachfront Builder now enables video publishers to create slick native apps for this new phone, Amazon’s first, with ease. This adds yet another platform to the already impressive list of supported devices & platforms – iPhone, iPad, Android Phones, Android Tablets, Kindle Fire, Roku, Google TV, Samsung TV, and now Amazon Fire Phone.

 

With the added support of Amazon Fire Phone, Beachfront Builder now gives video publishers and brands the opportunity to publish to the Amazon App Store with specific support for Fire Phone. Like all of our apps, our Fire Phone will support monetization through advertisements. Video publishers can traffic both their own ads and also tap into our video ad Marketplace, using Beachfront.io.

 

Within minutes, customers can have a fully customized app to deploy to the Fire Phone. Publishers can now quickly develop, monetize, deploy, and manage their own customized video app to all leading app stores without worrying about bringing on additional developer resources. We take great pride in helping content creators release apps across devices and completely eliminate the question, “iPhone, Android or Connected TV first?” –  the answer is “Yes, with our platform you can go live across across devices on day one.”

 

Get started today with your own video apps at www.beachfrontbuilder.com.

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Beachfront Media… Coast to Coast #NextTVSummit #Vidcon, #VideoAdSummit,

It’s a whirlwind of conferences, panels, and receptions this week for Beachfront Media and our CEO Frank Sinton.

On Tuesday, June 24, he appeared on a panel at the Next TV Summit called Delivering Content Anytime & Everywhere, where he and representatives from Roku, Brightcove, and Sizmek discussed one of Franks favorite topics—multi-device video distribution. (You can read up on his viewpoints in these previous blog posts).

 

vidconToday, it’s the VideoNuze Video Ad Summit, where in addition to supporting the event as a brand sponsor, the Beachfront team will be on hand to discuss the future of video ad tech and make an exciting announcement. Stay tuned!

 

 

The trip will wrap up later that evening with a VIP party Beachfront is hosting along with Tubefilter and Big Frame at Vidcon. It’s the event’s official pre-party, and Beachfront will provide free margaritas, food truck tickets and karaoke on the Beachfront Party Deck on the K1 Speed Mezzanine overlooking the venue’s race track.  Visit us at booth #513 at the Anaheim Convention Center Anaheim, CA

 

 

 

If you’re planning to attend any of these events, be sure to look us up and say hello. If not, we’ll have plenty to report after this busy week, so be sure to check back in on the blog and hear what we’ve got to say, what we’ve learned, and what we think is the important things to focus on next.

 

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Beachfront Media CEO Participates in White House Meeting

On April 10, Beachfront Media’s Founder and CEO, Frank Sinton, was one of 45 business leaders chosen to participate in an exclusive meeting at the White House. The group of business leaders met with senior officials from the Obama Administration to discuss technology entrepreneurship and strengthening the economy.
As the founder of a company based in Florida, it was encouraging to see that many of the companies in attendance were from areas outside of tech-heavy Silicon Valley. Frank believes that Florida is ripe for growth in technology and entrepreneurship, particularly with the talent from Florida’s strong University system – not to mention, great access to media agencies located on the East Coast.
Beachfront itself is contributing to economic growth in Florida and is actively hiring for positions across the board including account managers, business development executives, customer service representatives, software developers and ad operations manages. We hope to  double headcount by the end of this year.
Frank shared his viewpoints in this Yahoo! Small Business article and was featured in local stories by the Daytona Beach News Journal and Ormond Beach Observer. To check out current career opportunities, visit LinkedIn.

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Beachfront Media and Playlist Live

The Beachfront team just returned from Playlist Live Orlando, the sold out event that attracts fans, YouTubers and supporters of online video.  The three day event was jam-packed with fun meetups, performances, dance parties and events.

 

 

The team had a blast hanging out with some of the industry’s most popular YouTube and Vine stars in the Beachfront Media hospitality suite. Visitors enjoyed our slow-motion video booth. Check out these fun videos:

 

 

Adam from Epic Meal Time – Chewing Gum in Slow Motion

Laina Morris + Connor Manning Show Off Some Serious Dance Moves

Bryan + Johnnie Have an Epic Battle

Our feet are still sore from the VIP dance party and we are excited to kick off some great video apps for many of the creators that we met at the Playlist Live VIP party. As we say goodbye to this fun event, we can’t wait for the next one!

 

 

For more videos captured at Playlist Live check out our Instagram and YouTube channels.

 

 

Ready to turn your video feeds into apps? Check out Beachfront Builder

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Introducing The Taste App

The Taste

Earlier this month, Beachfront Media and Kinetic Content worked together to create a mobile video app for the popular TV show The Taste.

This is becoming a growing trend with many TV shows. Creating a mobile app has several obvious advantages:

  • It engages viewers on a second screen, both while the show is airing, and afterwards.
  • It’s a further point of engagement after the series ends. TV shows generally last only a few weeks… but apps can last all year long.
  • TV shows capture far more content than can ever be used on-air. Mobile apps are an effective way to push this content out to loyal fans on a regular basis that might otherwise never live on past the cutting room floor.
  • TV shows are some of the most discussed topics on social platforms such as Twitter and Facebook. Apps are able to aggregate this social content and enable further engagement and discussion within a community that very much cares about the show and its personalities.

With that in mind, The Taste app hits all the right notes. Videos include behind-the-scenes outtakes, profiles of mentors (Nigella Lawson, Anthony Bourdain, Ludo Lefebvre, and Marcus Samuelsson), overviews of the contestants, cooking tips and other instructional videos, social integration with Facebook and Twitter, and even recipes from both the judges and contestants. And much of the behind-the-scenes content is exclusive to the app.

Whether they’re an extension of a YouTube channel or a cable channel, mobile apps service the same purpose—audience engagement. The creator of the video can draw viewers from a platform owned, managed and controlled by another into one they’ve created themselves. Video viewers are not exclusive to any one device or platform, so why not have a presence wherever they reside?

Check out The Taste app on iOS and Android.

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Beachfront.iO Monetizes TV Apps

The video advertising is a highly fragmented one which can make monetizing video experiences across all four screens fairly daunting. App developers and content publishers typically rely on several different ad networks, exchanges, and direct ad sales to monetize their experiences across the various platforms where they reside. That’s just a reality of today’s market.

But that doesn’t mean they can’t manage all those ad networks through a single platform to bring some level of convenience to the current  ecosystem. That’s why we built the Beachfront.iO ad mediation platform, and that’s why we’re proud to announce today that Beachfront.iO is expanding to Connected TVs.

The Beachfront.iO platform allows app owners who use it to manage multiple ads and sources of ads in their applications, optimized for the different devices their app appears on—such as mobile phones, tablets, or now… TVs. They can use their own directly sold ads, ads from other ad networks, ads from ad exchanges, or back-fill to our Marketplace. There’s no need to commit to just one, which results in a faster time to market, more relevant and effective ads, and better monetization across the board.

Beachfront.iO Key Benefits:

  • Maximize Revenue – Increase revenue with access to hundreds of ad sources or leverage your own video ad inventory & optimize yield across all sources with back-fill to Beachfront.
  • Advanced Targeting – Target ads by platform all the way down to zip code and more.
  • Maximize Speed – Ultra-fast serving of video ads, all done in real-time and dynamically.
  • Multi-platform Support – Control and deliver ads across iOS, Android, Kindle, mobile web and Connected TV devices including including LG, Samsung, Google and Roku.
  • World-Class Ad-Serving with Lightweight SDK – Develop, test and deploy. Control mobile video advertising inventory in a single dashboard.

Adding Connected TVs to this mix is an important milestone. As we saw at CES this year, Smart TVs & Game Consoles with Internet and app capabilities are on the upswing, quickly replacing 3D as the must-have feature for the next generation of home entertainment systems. As Internet video continues to find a home on living room entertainments sets, viewership will increase, and the opportunity to earn more revenue from that activity will only grow. Go try out Beachfront.iO here.

PS> Frank Sinton, our CEO and other members of the Beachfront team will be at the NATPE event this week. Let us know if you are interested in learning more by contacting us at bizdev@beachfrontmedia.com.

 

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Beachfront at NATPE

Beachfront Media CEO Frank Sinton will be attending the upcoming NATPE conference in Miami next week, armed with several topics to discuss.

For starters, Frank is will be speaking on the panel “Television Everywhere: How Will Profits Grow as Screens Diversify?” Frank, and Beachfront Media, feel monetizing multi-screen distribution is a key topic that will define the coming year. Frank will break down the various strategies for doing so (subscription vs. a la carte vs. advertising) and provide some insights into the advertising model based on both the Beachfront network and the Beachfront.io platform.

(Speaking of the iO platform, Beachfront is expanding the ad mediation platform to support additional devices. Stay tuned for an announcement on that early next week.) The panel takes place Monday, Jan. 27, from 12:00 – 12:45, and features additional speakers from Vevo, Yahoo, and FreeWheel. Hope to see you there.

Frank will also be on hand to discuss the recently launched app for the hit show The Taste. Creating mobile apps out of TV content is a growing trend. Not only does it increase user engagement beyond the show’s airtime and season, it also lets show creators get additional exposure for their on-air content as well as offers a channel for unused content that otherwise would never get beyond the cutting room floor.

It’s an exciting time to be in the video business, as is reflected with the exciting program and lineup for this year’s NATPE conference. In addition to Frank, Beachfront’s EVP of biz dev Lisa Connell and VP of monetization Alexander Kozak will be around as well. We’re excited to be attending and participating. If you’d like to meet up while there and discuss these and other issues, hit us up at bizdev@beachfrontmedia.com.

 

 

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CES Preview – What’s Happening in Video

CES_2014_LogoThe 2014 Consumer Electronics Show is just getting underway, but before the annual technology gathering even started it managed to raise more awareness for high-definition video streaming than ever before.

Called 4K, or Ultra HD, this technology allows video streams at nearly four times the resolution of 1080p. While it’s been a hot point of discussion in tech circles and those of us in the streaming video space, it’s not gotten much consumer press attention because until recently there’s been no consistent way to view or stream 4K content natively.

That’s now changing for several reasons. One is technology focused, with YouTube announcing it will deliver 4K content using the VP9 technology from parent company Google. VP9 is a royalty free codec designed to deliver 4K quality content more efficiently, specifically by cutting in half the amount of data needed to stream the format and reduce buffering times. YouTube has struck deals with 19 partners to support the technology.

That leads to a second reason 4K is gaining traction—controversy. The Google/YouTube move on VP9 sets up a format fight with the existing “standard”—HEVC. The few devices supporting 4K today use HEVC, as do content streaming services like Netflix. Google is hoping to muscle in on this space by offering VP9 for free, while HEVC charges a fee. It’ll be interesting to see how the market reacts.

Finally, there’s the devices. This is CES after all, and for all the talk about technology and content… this show will always be about the gadgets. And sure enough, we’re already seeing TVs with 4K support. Vizio debuted its first 4K units on the day before the official start to CES, and other brands are sure to follow in the days ahead. What’s interesting about this is that the TV manufacturers now believe there’s a consumer path to 4K content, and that path is streaming video. With YouTube now on board, the world’s largest provider of streaming video, expect an acceleration of both consumer and industry adoption.

PS> Beachfront CEO, Frank Sinton will speak at Digital Hollywood/CES tomorrow at 10:30 on mobile advertising with fellow panelists including Google’s George Meredith, WPP Group’s Shawn Fenton, David Berkowitz of MRY, Possible’s Andrew Solmssen, Time Warner Cable Media’s Fred Bucher, and Skype’s Al Kallel, with IBB Consulting’s Jonathan Weitz moderating.

Headed to Vegas? What are you looking forward to?

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The Connected TV Disconnect PT II: Xbox One & the Console Opportunity

With the recent introduction of both the Playstation 4 and the Xbox One next-generation game consoles, the conversation around Internet-capable devices bringing connected TV-like features to non-connected TV sets is gaining momentum. And while there are some serious opportunities for video apps on these types of devices, the same problems that plague connected TVs affected connected consoles.

As we discussed last week, connected TVs suffer from two major problems: lack of a defined leading platform and a lack of market penetration. Both result in wariness by content providers to create apps for connected TVs designed to reach viewers directly. This is particularly true for MCNs, who have proven decidedly more interested in creating mobile and tablet video apps than in doing the same for connected TV apps.

The connected console space is different in many ways. For starters, the companies making these devices have been far more vocal and aggressive in educating viewers about their ability to stream video directly from them, also known as “over the top” (which is just another way of saying “cutting the cord”). That’s not exactly surprising given that their main purpose is to deliver such content. In fact many, like the Roku, Apple TV, NetGear, were created solely because few TVs at the time had the ability to stream OTT.

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