Recapping Our Digital Hollywood Panel

unnamedOur CEO Frank Sinton participated in a Digital Hollywood panel earlier this week – Innovation in Video Advertising: Enhancing Brand Experience – Maximizing Revenue in Syndication, Ad Insertion and Live Streaming.
 
The panel was moderated by Lauren Cole of Cole Media and included: Cory Klippsten, Fuisz Interactive Media; Nikao Yang, AdColony; Yahav Isak, Digitas Health; Offer Yehudai, Inneractive; Joseph Dumont, Pandoodle; and, of course, Frank.
 
The conversation focused predominantly on current trends in digital video advertising, while also looking ahead at things like mobile search evolving to better surface elements of video advertising. Here’s some quick highlights and takeaways from our team who had the pleasure of sitting in..
 

Responsive Design

 
The panel had a long discussion about the important role responsive design plays in mobile video advertising. There’s a unique design and different anticipated responses advertisers need to think about for each specific publisher. As all panelists agreed: Taking a 30-second TV spot and using it for mobile video won’t work.
 
Specifically, here are a few questions to take into consideration when considering responsive design: Is it running in a pre- or mid-roll spot? Is it popping up during a photo gallery? What’s the correct format for a 6-second ad (Vine-esque)?
 

The takeaway

 
Advertisers need to curate and customize content based on the environment the ads are being served in. This is really important for creatives in mobile video.
 

Plug & Play

 
Another major theme was the need for platforms that offer scalability, and most agreed the key to achieving this is through plug and play automation. As Frank pointed out, at Beachfront Media everything from our Builder app platform to our breachfront.io programmatic ad platform is plug and play and simple for non-technical people to use. For example with Builder, you can build an app that works across mobile devices and connected TV platforms in less than 10 minutes.
 

The takeaway

 
The industry needs to offer advertisers and publishers tools to easily plug in their assets and the platform does the building, customizing and delivery for them.
 

Native Advertising

 
Frank really drove the discussion surrounding native advertising. Beachfront’s focus is to maximize monetization for video publishers. As Frank explained, Beachfront’s differentiator is that we combine the premium video publisher real estate with our IO platform to bring truly native ads to each individual mobile experience. Put simply, the creative needs to be specific to the mobile environment the video ad is placed in.
 

The takeaway

 
It’s about being smart, contextual and having good creatives that are customized for the wide array of unique mobile experiences across publishers.
 

Augmented Reality

 
Lauren ended the panel by asking what each panelist is looking forward to in the future. Frank’s final takeaway was fun: He wants to use new high-megapixel phones to snap pictures of objects to learn more about what’s surrounding him in the physical world.
 
In closing, here are a few of our favorite quotes from the panel:
 
There’s a lot of brand engagement that can happen on mobile that you can’t enjoy on TV.
 
Mobile is the best place for advertisers because it combines sight, sound and motion with action.
 
Beachfront is enabling content anywhere it can be. Our job is to talk to advertisers about ways we can facilitate healthy engagement between brands and viewers.
 
The value of demos and live examples can’t be understated when communicating with advertisers what really works.
 
That’s all. Hope you enjoyed it.

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Beachfront Builder now supports Google Chromecast, Apple Airplay and Amazon FireTV

New connected televisions (connected TVs) enhance the everyday experience of consuming video content by offering a better internet-powered viewing experience. Whether you’re streaming movies, TV shows or your favorite YouTube programming, connected TVs are taking over the living room. In fact, there will be more than 759 million television connected to the Internet worldwide by 2018, more than double 2013′s number, according to Digital TV Research.

 

It’s with all this in mind that we at Beachfront Media have made it an imperative to support all the popular connected TV platforms, ensuring creators and viewers can easily adapt and enjoy the new streaming world. The number of mobile devices and connected TV platforms Beachfront Builder supports continues to grow. We now support Airplay (Apple TV), Google Chromecast, and Amazon Fire TV. These services join Roku on our growing list of supported connected TV platforms. We consider ourselves an every screen company and this is now more true than ever.

 

Airplay is supported on all apps created for iOS and Chromecast is supported on all apps created for iOS and Android. When you fire up one of our apps on your device, it will automatically detect whether an Apple TV or Chromecast is connected to your WiFi network. If a device is detected, you will see the respective icon on the screen that will send the video to that device.

Amazon Fire TV, Amazon’s debut connected TV product, is now an additional app option when creating with Builder. Users will not have to take any additional steps to create a Fire TV app. Simply build an app as usual (which takes under 5 minutes) and it will instantly have Amazon Fire TV support.

 

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A multi screen experience is a crucial element to consuming digital video. Devices are becoming smarter and beginning to work more seamlessly together. We want our video creators using Beachfront Builder to take advantage in this shift in the digital media landscape.

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New Olga Kay app connects with fans on phones and connected TVs

Our Contribution

 
The mission we’re on at Beachfront Media with our Builder app platform is to combine the multi-screen world with video content and zero latency to create powerful ways viewers can connect to the YouTubers they love. And with that in mind, we’re ecstatic to announce we’ve helped another YouTube star connect to fans on their phones and connected TVs: Olga Kay.

 

 

The App

 
We are very excited to announce the release of the OlgaKay app, completely powered by the Beachfront Builder app platform. We worked with her to quickly get an app built so she could capitalize on the growing majority of viewers watching videos on their mobile devices.
 

 

About Olga Kay

 
With over a million subscribers between all her social channels, Olga Kay, repped by Untitled Entertainment Management, is rising in the ranks of YouTube stardom and we could not be happier to help her extend her brand. This isn’t simply about getting an app built for every phone, it’s having a solution for the connected TV space to better monetize her content.

 

 

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purple-moosh-world-banner-940The OlgaKay app is a complete Olga Kay experience from the moment you launch the app. Now her fans can consume an endless amount of her comedy, gaming and beauty video content all in one place. The Olga Kay content does not stop there, viewers can also interact with Olga’s Facebook, Twitter and Instagram without ever leaving this one of a kind ‘Moosh Army’ mobile experience.

 

 

Download the Olga Kay app for iOS here.
 
Download the Olga Kay app for Android here.

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Top YouTubers launch three new apps with Beachfront Builder

YouTubers live for those moments when all the hard work they put into their creative work is validated with viewer engagement, and they know an increasing majority of those views are coming from mobile devices. For awhile, a lot of YouTubers were reluctant to build their own unique branded mobile apps. Sure, they wanted to ‘own’ the viewer experience, but app building is for developers, right?

 

Not anymore. The Beachfront Builder app platform democratizes app building, making it falling-down-simple for anyone to build a custom mobile app that works across mobile platforms.

 

Today, we’re featuring three rising YouTube stars who used Builder and recently launched apps showcasing their stellar video content in their very own branded applications for Android and iOS.

 

 

 

iphpone-fight

fightTips

 

234,691 subscribers

fightTIPS teaches you how to fight with street fight and anti-bullying self defense, including martial art technique and fitness tutorials to win a fight and increase confidence. Avoid a fight at all costs, but when you can’t — avoid injury.

 

 

Download iOS app

Download Android App

 

 

 

 

 

iphone-rachel

Rachel Ballinger

 

294,743 subscribers

YouTuber known for her channel NOVAQUA where she posts hilarious videos about whatever is on her mind.

 

 

Download iOS app

Download Android App

 

 

 

 

 

 

iphpone-jason

Jason Horton

 

102,519 subscribers

Sketch comedy & advice videos about dating, relationships, randomness.

 

 

Download iOS app

Download Android App

 

 

 

 

 

 

Now each YouTuber’s content is just one tap away from all their fans. Users can consume endless amounts of video from all three creators while never leaving each of their individual mobile communities. Users can login to each app to comment on videos, create watch later playlists or even interact with the YouTubers’ Facebook, Instagram, Tumblr or Twitter accounts without ever leaving the the YouTuber’s mobile community.

 

Democratizing app building, Beachfront Builder lets these stars easily customize and truly ‘own’ the publishing experience. Put simply, we let the stars be stars, and we handle the back-end.

 

We’re honored YouTubers keep choosing us, and we promise to continuously innovate our platform to ensure they always have the best tools at their fingertips.

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Introducing Beachfront.io 2.0

beachfront-io-black-logoToday, we are proud to announce the release of Beachfront.io 2.0. The Beachfront.io Platform provides publishers with optimized video advertising for mobile apps and advertisers with access to public and private programmatic inventory. Our focus with this release is to remove obstacles often faced by advertisers and publishers with video advertising in mobile apps.

 

 

With Beachfront.io 2.0, mobile video advertising becomes fully programmatic with both public real-time bidding (RTB) and access to private marketplace and programmatic inventory. We set a goal to give our users a powerful platform that will let them take advantage of the hyper growth of RTB advertising.

 

 

BI Intelligence reported that RTB will account for over $18.2 billion or 33 percent of U.S. digital ad sales by 2018, so we put ourselves and our users in a position to capture this rapidly expanding market.

 

 

In addition to hundreds of general performance and ad serving enhancements, we are introducing many new powerful features with this release.

Easy to Use Interface

We completely revamped our interface to be cross-screen. Beachfront.io is extremely easy to use across all of your devices, so you can control and report on your revenue on-the-go. We have one of the easiest to use Campaign and Ad Management workflows out there – so whether you are a mobile game developer or an ad ops veteran, you can optimize your revenue with ease.

 

 

 

imac-dashboard-beachfront-io

Improved Yield Optimization (Improved Fill Rates)

Mediation allows for multiple ad sources to be used and optimized using our algorithm, which increases fill rates and increases overall revenue. Publishers can hook into multiple ad networks, exchanges, trading desks, and direct for the best overall revenue generation.

OpenRTB – Supply-side

Advertisers are now able to bid on a wide range of inventory that is only accessible through programmatic trading desks.

Enhanced Ad Targeting

Advertisers can target demographic data (Age/Gender/Categories/Hardware/Geo) and find high value traffic for their campaigns. Publishers are paid premiums for quality traffic based on demographic information.

Marketplaces (Private and Public exchanges)

The ability for publishers to setup and control private exchanges is a powerful tool for direct ad sales and allows publishers to command very high CPMs based on their own inventory. Public exchanges allow them to monetize their unsold inventory to further increase overall revenue.

Predictive Analysis and Goal Estimation

Advertisers now have a way to determine if a line item goal will be met and at what cost to them and can adjust line item metrics to meet those goals. This will give advertisers the ability to know exactly how much of their goal will be met or how much it will cost to meet their goals.

 

 

 

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Enhanced Reporting

More granular aggregations allows for both publishers and advertisers to easily track campaign performance and to see what type of inventory is being bid on. This enhanced reporting will allow publishers to know which inventory is more valuable and let advertisers find the most valuable traffic.

We are excited to finally show the world what we have been working on and welcome all advertisers and publishers to our platform. Publishers and app developers can instantly access programmatic trading desks and optimize more than 15 already integrated video ad networks, video ad exchanges, and any IAB standard VAST. New enhancements to Beachfront.io make it possible for publishers to see a lift in fill rates, CPMs, and revenues while optimizing the overall user experience through faster loading ads.












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Beachfront Builder – Now Available for Amazon Fire Phones

bf-amazon-fireHere at Beachfront Media, we take the “everywhere” part of “video everywhere” very seriously. That is why today, we are pleased to announce that Apps powered by Beachfront Builder now support the new Amazon Fire Phone.

Beachfront Builder now enables video publishers to create slick native apps for this new phone, Amazon’s first, with ease. This adds yet another platform to the already impressive list of supported devices & platforms – iPhone, iPad, Android Phones, Android Tablets, Kindle Fire, Roku, Google TV, Samsung TV, and now Amazon Fire Phone.

 

With the added support of Amazon Fire Phone, Beachfront Builder now gives video publishers and brands the opportunity to publish to the Amazon App Store with specific support for Fire Phone. Like all of our apps, our Fire Phone will support monetization through advertisements. Video publishers can traffic both their own ads and also tap into our video ad Marketplace, using Beachfront.io.

 

Within minutes, customers can have a fully customized app to deploy to the Fire Phone. Publishers can now quickly develop, monetize, deploy, and manage their own customized video app to all leading app stores without worrying about bringing on additional developer resources. We take great pride in helping content creators release apps across devices and completely eliminate the question, “iPhone, Android or Connected TV first?” –  the answer is “Yes, with our platform you can go live across across devices on day one.”

 

Get started today with your own video apps at www.beachfrontbuilder.com.

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Beachfront Media… Coast to Coast #NextTVSummit #Vidcon, #VideoAdSummit,

It’s a whirlwind of conferences, panels, and receptions this week for Beachfront Media and our CEO Frank Sinton.

On Tuesday, June 24, he appeared on a panel at the Next TV Summit called Delivering Content Anytime & Everywhere, where he and representatives from Roku, Brightcove, and Sizmek discussed one of Franks favorite topics—multi-device video distribution. (You can read up on his viewpoints in these previous blog posts).

 

vidconToday, it’s the VideoNuze Video Ad Summit, where in addition to supporting the event as a brand sponsor, the Beachfront team will be on hand to discuss the future of video ad tech and make an exciting announcement. Stay tuned!

 

 

The trip will wrap up later that evening with a VIP party Beachfront is hosting along with Tubefilter and Big Frame at Vidcon. It’s the event’s official pre-party, and Beachfront will provide free margaritas, food truck tickets and karaoke on the Beachfront Party Deck on the K1 Speed Mezzanine overlooking the venue’s race track.  Visit us at booth #513 at the Anaheim Convention Center Anaheim, CA

 

 

 

If you’re planning to attend any of these events, be sure to look us up and say hello. If not, we’ll have plenty to report after this busy week, so be sure to check back in on the blog and hear what we’ve got to say, what we’ve learned, and what we think is the important things to focus on next.

 

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Beachfront Media CEO Participates in White House Meeting

On April 10, Beachfront Media’s Founder and CEO, Frank Sinton, was one of 45 business leaders chosen to participate in an exclusive meeting at the White House. The group of business leaders met with senior officials from the Obama Administration to discuss technology entrepreneurship and strengthening the economy.
As the founder of a company based in Florida, it was encouraging to see that many of the companies in attendance were from areas outside of tech-heavy Silicon Valley. Frank believes that Florida is ripe for growth in technology and entrepreneurship, particularly with the talent from Florida’s strong University system – not to mention, great access to media agencies located on the East Coast.
Beachfront itself is contributing to economic growth in Florida and is actively hiring for positions across the board including account managers, business development executives, customer service representatives, software developers and ad operations manages. We hope to  double headcount by the end of this year.
Frank shared his viewpoints in this Yahoo! Small Business article and was featured in local stories by the Daytona Beach News Journal and Ormond Beach Observer. To check out current career opportunities, visit LinkedIn.

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Beachfront Media and Playlist Live

The Beachfront team just returned from Playlist Live Orlando, the sold out event that attracts fans, YouTubers and supporters of online video.  The three day event was jam-packed with fun meetups, performances, dance parties and events.

 

 

The team had a blast hanging out with some of the industry’s most popular YouTube and Vine stars in the Beachfront Media hospitality suite. Visitors enjoyed our slow-motion video booth. Check out these fun videos:

 

 

Adam from Epic Meal Time – Chewing Gum in Slow Motion

Laina Morris + Connor Manning Show Off Some Serious Dance Moves

Bryan + Johnnie Have an Epic Battle

Our feet are still sore from the VIP dance party and we are excited to kick off some great video apps for many of the creators that we met at the Playlist Live VIP party. As we say goodbye to this fun event, we can’t wait for the next one!

 

 

For more videos captured at Playlist Live check out our Instagram and YouTube channels.

 

 

Ready to turn your video feeds into apps? Check out Beachfront Builder

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Introducing The Taste App

The Taste

Earlier this month, Beachfront Media and Kinetic Content worked together to create a mobile video app for the popular TV show The Taste.

This is becoming a growing trend with many TV shows. Creating a mobile app has several obvious advantages:

  • It engages viewers on a second screen, both while the show is airing, and afterwards.
  • It’s a further point of engagement after the series ends. TV shows generally last only a few weeks… but apps can last all year long.
  • TV shows capture far more content than can ever be used on-air. Mobile apps are an effective way to push this content out to loyal fans on a regular basis that might otherwise never live on past the cutting room floor.
  • TV shows are some of the most discussed topics on social platforms such as Twitter and Facebook. Apps are able to aggregate this social content and enable further engagement and discussion within a community that very much cares about the show and its personalities.

With that in mind, The Taste app hits all the right notes. Videos include behind-the-scenes outtakes, profiles of mentors (Nigella Lawson, Anthony Bourdain, Ludo Lefebvre, and Marcus Samuelsson), overviews of the contestants, cooking tips and other instructional videos, social integration with Facebook and Twitter, and even recipes from both the judges and contestants. And much of the behind-the-scenes content is exclusive to the app.

Whether they’re an extension of a YouTube channel or a cable channel, mobile apps service the same purpose—audience engagement. The creator of the video can draw viewers from a platform owned, managed and controlled by another into one they’ve created themselves. Video viewers are not exclusive to any one device or platform, so why not have a presence wherever they reside?

Check out The Taste app on iOS and Android.

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